International Business and Europe in Transition

Name: International Business and Europe in Transition
Brand: Springer Nature
SKU: 9780333641965
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Springer Nature

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9780333641965

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Product Description

This volume of the Academy of International Business series looks at International Business in the context of a rapidly changing Europe. Leading contributors have come together to present the latest research, attempting to answer a number of important questions: * is the vision of a Single European market realistic? * what are the barriers to its achievement? * what are the prospects for Eastern Europe? * how should firms enter East European markets? * what does the process of transition imply for corporate policy?.

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