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Quick Guide Social Relations
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Dieses Buch zeigt, wie PR-Schaffende erfolgreich mit Bloggern und anderen einflussreichen Akteuren des Social Webs interagieren knnen. Die Autoren bieten in diesem Quick Guide einen schnellen und direkt anwendbaren Zugang zu den neuen Kommunikationsregeln im Internet, konkrete Handlungsempfehlungen fr Blogger Relations und zielgerichtete Impulse, um die ffentlichkeitsarbeit mit reichweitenstarken Multiplikatoren im Netz professionell zu optimieren. Auerdem: Erfolgreiche Blogger geben Branchen-Insights und erklren, wie man gut mit ihnen ins Gesprch kommt.
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