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Digitale Fhrung
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Welchen Einfluss hat die digitale Revolution auf Fhrung? Dieses Buch bietet nicht nur einen Erklrungsansatz fr das Phnomen digitale Fhrung, sondern zeigt bspw. mit Social Prototyping einen Ansatz fr eine neue Art zu fhren. Digitale Fhrungskompetenz, Wissen ber digitale Strategien, generations- und wertebezogene Unterschiede im Umgang mit IuK-Technologien, die aktive Gestaltung hybrider Arbeitskulturen inklusive Crossmedia Storytelling gehren zum Standardrepertoire einer modernen Fhrungskraft und werden in diesem Buch ausfhrlich dargestellt. Dabei untersttzen die vorgestellten Methoden und Techniken sowie die konkreten Handlungsempfehlungen darin, eine unternehmensspezifische und adquate Fhrungskultur fr das digitale Zeitalter zu entwickeln.
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