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Chefsache Vertriebseffizienz
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Das Fachbuch stattet Vertriebsmitarbeiter mit einem Ideenkoffer an Vertriebsmethoden aus, um den knftigen Kundenanforderungen am Markt gerecht zu werden. Auf Grund der Globalisierung und Technologisierung haben sich die Vertriebsstrategien in den letzten Jahren massiv verndert. Die Generation Y verkauft anders als die Generation X. Social-Media-Vertrieb steckt immer noch in den Kinderschuhen, wird aber von Jahr zu Jahr wichtiger. Die herkmmlichen Vertriebsmethoden mssen berdacht und angepasst werden. Fnf Vertriebsprofis aus drei Lndern im Alter von 25-55 Jahren zeigen auf, welche Vertriebswege morgen zum Erfolg fhren.
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