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Digitale Transformation von Geschftsmodellen
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Dieses Buch zeigt wie es Unternehmen gelingt Ihre Geschftsmodelle auf die Digitale Zukunft vorzubereiten und wie dadurch Wettbewerbsvorteile geschaffen und Kundenanforderungen besser erfllt werden knnen. Die Autoren aus Praxis und Wissenschaft zeigen, wie die Digitale Transformation von Unternehmen ber die gesamte Wertschpfungskette hinweg gelingt. Die Beitrge behandeln Anstze und Instrumente, Studienergebnisse und Best Practices unterschiedlicher Industrien im Kontext der Digitalen Transformation. Die Inhalte bercksichtigen divergierende Anforderungen von Unternehmen und Industrien und knnen nach Bedarf kombiniert und erweitert werden, um sie an die spezifischen Rahmenbedingungen eines Unternehmens anzupassen.
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