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Digitale Plattformen und kosysteme im B2B-Bereich
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Buy Digitale Plattformen und kosysteme im B2B-Bereich for $49.99 at @ Link.springer.com
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Product Details
Das Herausgeberwerk prsentiert aktuelle Forschungsergebnisse und praktische Erkenntnisse aus dem Bereich von digitalen Plattformen und kosystemen im Business-to-Business-Kontext. Dabei liegt der Schwerpunkt auf empirischen und konzeptionellen Beitrgen. Neben Grundlagen, Enablern und Fallstudien werden ebenso mgliche Vorgehensweisen zur Entwicklung von Plattformen behandelt. Praktikerinnen und Praktiker aus den Bereichen Management, Strategische Planung und Business Development erhalten Impulse, um Digitale Plattformen und kosysteme erfolgreich voranzutreiben und so Potenziale innerhalb ihres Unternehmens zu realisieren. Forschende, Lehrende und Studierende aus den Bereichen Digitale Plattformen und kosysteme aus dem Business-to-Business-Kontext dienen die Beitrge als Anregung fr intensive Diskussionen.
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