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Business Guide fr strategisches Management
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Dieses Buch folgt dem Credo Dont work hard work smart. Smart im Sinne von Cleverness, systematischer Organisation und Weitsichtigkeit zur Erschlieung geschftlicher Perspektiven. In 50 Kapiteln werden Erfolgsfaktoren, Methoden und Strategien vorgestellt, die helfen Marktpositionen zu strken und Strategien neu auszurichten. Das Buch richtet sich an Manager, Fhrungskrfte und Selbststndige, die ihre wertvollsten Ressourcen nachhaltig und bewusst einsetzen wolle, um Produkte und Dienstleistungen zu entwickeln, die die Kunden auch wirklich wollen. Tipps am Ende der Kapitel ermglichen die direkte Umsetzung in die Praxis.
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