Compare Prices | Create Shopping Lists with Price Drop Alerts | Set Coupons, Promo Codes & Sales Alerts | Get Access to Exclusive Deals and Much More... All in One Place | Read all about it here

Making a Difference Through Marketing

Making a Difference Through Marketing

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9789811004643
Condition
New
Product Description

This book honours the contribution Professor Pascale Quester has made to academia and higher education, through her research, teaching, and leadership. It provides readers with a comprehensive, contemporary perspective on marketing practice with an emphasis on the role of marketing in making a difference. Organisations are interwoven with the society in which they operate and are thus commonly expected to shoulder some responsibility in advancing that society. While there has been significant academic and practitioner focus on corporate social responsibility (CSR), research is often limited to the organisational benefits and implementation of CSR initiatives, this book presents a broader perspective. It highlights a variety of players and approaches that are making a difference to their various stakeholder groups, specifically in the areas of sponsorship, consumer behaviour, education, health and innovation.

Available Colors
Available Sizes
1 Offer Price Range: $84.99 - $84.99
BEST PRICE

Single Product Purchase

$84.99
@ Link.springer.com     BUY Now

Price Comparison

Seller Contact Seller List Price On Sale Shipping Best Promo Final Price Volume Discount Financing Availability Seller's Page
BEST PRICE
1 Product Purchase
@ Link.springer.com
Contact Store Call Store Contact Support
$84.99 $84.99

$84.99
See Site In stock Visit Store

Similar Products

Physics of Quantum Well Devices

$39.99

The Making of Italy, 17961866

$109.99

Biochemistry and Metabolism

$84.99

Liangzhu Jade Artifacts

$89.00

Enabling Optical Internet with Advanced Network Technologies

$109.99

Bait and Switch

$44.99

PMP in Depth

$44.99

Preclinical MRI

$129.99

A Chinese Theory of International Law

$139.99

Galileo Galilei

$79.99

Scheduling

$64.99

Advances in the Theory of Probabilistic and Fuzzy Data Scientific Methods with Applications

$109.99

The International Thought of Herbert Butterfield

$129.99

General Psychotherapy

$89.00

Betriebsfestigkeitsanalyse elektrifizierter Fahrzeuge

$44.99

Programming Languages and Systems in Computational Economics and Finance

$129.00

Inverse Problems in Engineering Mechanics

$39.99

Morphine and Metastasis

$84.99

The Theory and Application of Multinational Corporate Governance

$119.99

Handbuch chinesische Fusionskontrolle

$119.00

Songs from Unsung Worlds

$54.99

Black History Grades 6-8

$125.00

Masculine Domination in Henry James's Novels

$54.99

Distributed Computer and Communication Networks

$54.99

The Chinese Zodiac- And Other Paths to Luck, Riches Prosperity by Aaron Hwang

$19.00

Solving Problems in Mathematical Analysis, Part II

$89.99

Telefonische Beratung in Krisensituationen

$17.99

Information Systems Security

$39.99

Techniques in Molecular Systematics and Evolution

$169.99

Highly-Distributed Systems

$99.00

Cognitive Computing and Cyber Physical Systems

$64.99

Advances in Spatial and Temporal Databases

$109.99

Zentrale Blutdruckregulation durch 2-Rezeptorenstimulation

$59.99

Postmodern Metanarratives

$39.99

Teacher Education in Globalised Times

$109.99

Urban Land Reform in China

$109.99

Stacey's Remarkable Books by Stacey Abrams

$19.99

Benign Breast Diseases

$179.99

Sphinctozoa aus den Klobenwand-Kalken (Trias, Mrztaler Kalkalpen)

$54.99

Wellbeing in Doctoral Education

$179.99