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Perspektiven des Mobile Banking in Deutschland
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Die Autoren untersuchen Technologien, Funktionen, Nutzerakzeptanz und den strategischen Mehrwert von Mobile Banking. Sie zeigen in der Studie auf Basis empirischer Untersuchungen die vernderten Erfolgsfaktoren beim Einsatz von Mobile Banking als Instrument einer Multi-Kanal-Absatzstrategie auf. Sie stellen dar, wie die aktuelle, rasante technologische Weiterentwicklung von bertragungstechnologien und mobilen Endgerten zu stetigen Vernderungen bei der Nutzung und Akzeptanz von mobilen Bankdienstleistungen fhrt. Die Studie verdeutlicht, dass es sich heute bei Mobile Banking einerseits um ein klares Bekenntnis zu Innovationsfhigkeit, andererseits um eine notwendige Reaktion auf vernderte Rahmenbedingungen handelt.
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