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Dialogmarketing Perspektiven 2015/2016
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Innovationsstarke Branchen und dazu zhlt das Dialogmarketing ganz eindeutig bentigen intensive und praxisnahe Forschung, deshalb hat es sich der Deutsche Dialogmarketing Verband seit vielen Jahren zur Aufgabe gemacht, den Austausch zwischen Wissenschaft und Praxis zu frdern. Der Sammelband Dialogmarketing Perspektiven erscheint 2015/2016 bereits im zehnten Jahr und vereint aktuelle Fachbeitrge und Forschungsprojekte zu Themen des Dialogmarketings. Er geht zurck auf den 10. wissenschaftlichen interdisziplinren Kongress fr Dialogmarketing, den der DDV im September 2015 an der Hochschule Fulda veranstaltete.
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