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Corporate Design Thinking
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Dieses Buch schliet die Lcke bisher bestehender Design-Thinking-Literatur und zeigt, WIE Design Thinking in Unternehmen gelebt werden muss, um Innovationsprojekte erfolgreich zu implementieren. Zahlreiche Beispiele aus der unternehmerischen Praxis der Autoren vermitteln anschaulich, wie eine klare Nutzerfokusierung bei der Entwicklung neuer Ideen zum Wettbewerbsvorteil wird. Im Mittelpunkt stehen dabei die drei Bereiche Mensch, interne Organisationskultur sowie das externe Unternehmensumfeld.
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