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Dieses Buch deckt die Konzepte der Finanzmarkttheorie ab, die fr die Kapitalanlage relevant sind. Dabei werden die finanzmarkttheoretischen Konzepte verstndlich erklrt, wobei neben der Theorie auch die praktische Umsetzung gezeigt wird. Die Finance-Konzepte werden, wann immer mglich, an konkreten Beispielen des deutschen und des schweizerischen Finanzmarkts angewandt. Darber hinaus findet sich eine Vielzahl von Aufgaben am Ende der jeweiligen Kapitel, was den anwendungsorientierten Charakter des Buches unterstreicht. Das Buch ist weitestgehend modular aufgebaut, sodass der Leser auch einzelne Modelle, wie etwa das Markowitz-Modell, das Capital Asset Pricing Model (CAPM) oder das Black/Scholes-Modell, gezielt nachschlagen kann.Das Buch richtet sich an Studierende der Wirtschaftswissenschaften, die sich in den mittleren Semestern an Universitten und Fachhochschulen befinden, aber auch an Praktiker, die in den Bereichen Finanzanalyse und Portfoliomanagement arbeiten oder einesolche berufliche Ttigkeit in der Finanzindustrie anstreben.
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