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Handbuch Kundenbindungsmanagement
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Dieses Handbuch liefert einen umfassenden berblick ber die vielfltigen Aspekte des Kundenbindungsmanagements. Es wird aufgezeigt, wie ein systematisches Management der Kundenbindung zur Steigerung der Wettbewerbsfhigkeit beitragen und den konomischen Erfolg eines Unternehmens mageblich beeinflussen kann. Die Strategien zur Kundenbindung differenzieren sich zunehmend, dabei steht insbesondere die Effizienz von Kundenbindungsstrategien im Vordergrund. Konzepte zur Kundenbindung aus verschiedenen Branchen und bekannten Unternehmen - z.B. Lufthansa, Porsche, Bosch, Evonik - runden das Werk ab.Die 9. Auflage wurde umfangreich berarbeitet. Neue Beitrge zu den Mglichkeiten der Kundenbegeisterung sowie zur Kundenbindung im digitalen Zeitalter kommen hinzu. "This excellent book provides rich ideas and perspectives on the art and science of building strong customer loyalty." Prof. Dr. Philip Kotler.
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