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Dieses Buch zeigt die Geschftsmodelle des E-Business im B2B und B2C und erlutert Mglichkeiten und Gefahren, die sich durch die Anwendung von E-Business ergeben. E-Business, d.h. digitale Wertschpfungsketten im B2B und B2C ersetzen mehr und mehr analoge Prozesse. Die Wirtschaft und der Wettbewerb werden digital. Welche Chancen und Risiken ergeben sich durch E-Business fr Unternehmen und Einzelpersonen?.
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