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Personalmarketing, Employer Branding und Mitarbeiterbindung
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Product Details
Dieses Buch betrachtet die in der Praxis zusammenhngenden HR-Handlungsfelder Personalmarketing, Employer Branding und Mitarbeiterbindung aus der Perspektive der Personalpsychologie: Welche Handlungsempfehlungen lassen sich aus der aktuellen Forschung sowie der angewandten Personalpsychologie ableiten? Der bekannte Wirtschaftspsychologe Uwe Kanning arbeitet gut verstndlich den Forschungsstand auf und leitet konkrete Tipps daraus ab. Ein Buch, das neue, fundierte Impulse fr die Recruiting-Praxis liefert - fr Personalverantwortliche, Fhrungskrfte und Berater.
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