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Controlling im Handel
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Die Neuauflage dieses Werkes hat nicht nur umfangreiche Aktualisierungen erfahren. Vielmehr erlebt es durch zwei neue Beitrge eine wertvolle und interessante Erweiterung. Im zweiten Teil des Buches zum Thema Steuerungsmodelle wird durch einen neuen Beitrag der zunehmenden Bedeutung der Digitalisierung Rechnung getragen. Klassische Geschftsmodelle sind im Wandel, mit ihnen verndern sich die Anforderungen an die Unternehmenssteuerung und stellen Unternehmer vor neue Herausforderungen. Der Beitrag zum Controlling von Multichannel Geschftsmodellen greift diese Herausforderungen auf und entwickelt Lsungskonzepte fr das Controlling von Geschftsmodellen, welche einer Multichannel Strategie folgen.
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