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Grundri der Rhetorik
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Rhetorische Fhigkeiten sind gefragt! Gut und wirkungsvoll zu reden und zu verhandeln, ist in unserer medienorientierten Gesellschaft wichtiger denn je. Nach einem umfangreichen historischen Abriss bietet der an Schulen und Universitten erprobte Klassiker eine grundlegende Einfhrung in die Technik und Methode der Redekunst. Das Werk sttzt sich dabei auf das antike Rhetoriksystem, das bis heute als das theoretisch differenzierteste gilt. Fr die 5. Auflage wurde der Band durchgesehen und aktualisiert.
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