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Interne Organisationskommunikation
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Dieser Sammelband ffnet die Perspektive auf vielfltige Ausprgungen und Einsatzmglichkeiten der internen Kommunikation, wie ihre Bedeutung unter AufsichtsrtInnen, innerhalb politischer Parteien, gesetzlicher Interessenvertretungen oder Grounternehmen. Die Beitrge umfassen die Themenfelder Berufsbild Interne KommunikationsmanagerIn, wissenschaftliche Verortung der internen Kommunikation, Kommunikation von gesetzlichen Interessenvertretungen, Storytelling, Narration, Mitarbeiterzeitung, Fhrungskrftekommunikation, Mitarbeitermotivation und Internal Branding. Das Buch bietet wissenschaftlich fundierte Erkenntnisse aus der Praxis sowie Querschnittwissen wie die 10 Erfolgsfaktoren der internen Kommunikation.
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