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ffentliche Kommunikation im digitalen Zeitalter
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Basierend auf einer qualitativen Auswertung einschlgiger Kommunikationsmodelle entwickelt dieses Buch vor dem Hintergrund der Digitalisierung ein integratives Modell ffentlicher Kommunikation, das tradierte und aktuelle Kommunikationsformen in einem gemeinsamen Bezugsrahmen abbildet. Da das neue Modell evolutionr aus vorhandenen Entwrfen entwickelt worden ist, vereint es Fachgeschichte und Kommunikationstheorie zu einer neuen konzeptionellen Einheit.
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