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ffentliche Kommunikation im digitalen Zeitalter

ffentliche Kommunikation im digitalen Zeitalter

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783658141912
Condition
New
Product Description

Basierend auf einer qualitativen Auswertung einschlgiger Kommunikationsmodelle entwickelt dieses Buch vor dem Hintergrund der Digitalisierung ein integratives Modell ffentlicher Kommunikation, das tradierte und aktuelle Kommunikationsformen in einem gemeinsamen Bezugsrahmen abbildet. Da das neue Modell evolutionr aus vorhandenen Entwrfen entwickelt worden ist, vereint es Fachgeschichte und Kommunikationstheorie zu einer neuen konzeptionellen Einheit.

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