Compare Prices | Create Shopping Lists with Price Drop Alerts | Set Coupons, Promo Codes & Sales Alerts | Get Access to Exclusive Deals and Much More... All in One Place | Read all about it here

Global Brand Strategy

Global Brand Strategy

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9781349949946
Condition
New
Product Description

Steenkamp introduces the global brand value chain and explains how brand equity factors into shareholder value. The book equips executives with techniques for developing strategy, organizing execution, and measuring results so that your brand will prosper globally. What sets strong global brands apart? First, they generate more than half their revenue and most of their growth outside their home market. Secondly, their brand equity is responsible for a massive percentage of their firms market value. Third, they operate as single brands everywhere on the planet. We find them in B2C and B2B industries, among large and small companies, and among established companies and new businesses. The stewards of these brands have a set of skills and knowledge that sets them apart from the typical corporate marketer. So whats their secret? In a world that is globalizing, but not yet globalized, how do you build a powerful global brand that resonates universally but also accommodates local nuances? How do you ensure that it is dynamic and flexible enough to change at market speed? World-class marketing expert Jan-Benedict Steenkamp has studied global brands for over 25 years on six continents. He has distilled their practices into eight tools that you can start using today. With case studies from around the world, Steenkamps book is provocative and timely. Global Brand Strategy speaks to three types of B2C and B2B managers: those who want to strengthen already strong global brands, those who want to launch their brands globally and get results, and those who need to revive their global brand and stop the bleeding.

Available Colors
Available Sizes
1 Offer Price Range: $22.99 - $39.99
BEST PRICE

Single Product Purchase

$22.99
@ Link.springer.com     BUY Now

Price Comparison

Seller Contact Seller List Price On Sale Shipping Best Promo Final Price Volume Discount Financing Availability Seller's Page
BEST PRICE
1 Product Purchase
@ Link.springer.com
Contact Store Call Store Contact Support
$39.99 $22.99

$22.99
See Site In stock Visit Store

Similar Products

Social and Interpersonal Dynamics in Pain

$129.00

Sozialpolitik im Dritten Reich

$74.99

Fashion in the Fairy Tale Tradition

$99.99

Escalation of Commitment in Internationalization Processes

$84.99

Wie ist die Bevlkerung ber Suglingspflege und Suglingsernhrung zu belehren?

$59.99

Recurrent Respiratory Papillomatosis

$109.99

Peroxidizing Herbicides

$39.99

Implantable Neural Prostheses 1

$169.99

The Second Empire and the Press

$54.99

Heidelberger Jahrbcher

$69.99

Safety Related Issues of Spent Nuclear Fuel Storage

$259.00

Salvage Therapy for Prostate Cancer

$109.99

Innovation for Environmentally-friendly Food Production and Food Safety in China

$219.99

Ubiquitous Communications and Network Computing

$54.99

Oncologic Breast Surgery

$109.00

Game Theory

$39.99

Scholastic Reader! Level 2-The Magic School Bus Rides Again: Deep-Sea Dive

$3.74

Optimale Prozessorganisation im IT-Management

$59.99

Parallel and Distributed Processing and Applications

$169.99

Psychic Dependence

$39.99

Graphs and Order

$329.99

Perspectives of Economic Development

$39.99

Wrterbuch der Druckluft- und Filtertechnik

$74.99

Nanophotocatalysis and Environmental Applications

$109.99

Reviewing Design Process Theories

$64.99

The Course of Eating Disorders

$54.99

Protein Interactions

$219.99

Computational Methods and Clinical Applications in Musculoskeletal Imaging

$54.99

Economic Policy and the Transition to Democracy

$109.99

On Identity

$109.99

Reading Hardy's Landscapes

$109.99

L. S. Vygotsky's Pedological Works, Volume 4

$169.99

Practical Software Reuse

$54.99

Scientific Knowledge

$169.99

Applications of Brain-Computer Interfaces in Intelligent Technologies

$159.99

Advanced Technology in Textiles

$159.99

Growth Dynamics of Conifer Tree Rings

$249.99

Aging of Organisms

$169.99

Intelligent Tutoring Systems

$109.99

Recent Developments in Water Resources and Transportation Engineering

$169.00