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Social Customer Relationship Management

Social Customer Relationship Management

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783662527900
Condition
New
Product Description

Dieses Buch zeigt wie die Verbindung von Social Media mit Customer Relationship Management (CRM) Perspektiven fr Marketing, Verkauf und Service schafft. Es kombiniert dazu Grundlagenwissen und Fallbeispiele. Fr das Social CRM identifizieren die Autoren vier Verwendungszwecke sowie drei Umsetzungsstufen und thematisieren auch Fragen der Datenerschlieung und der Datenqualitt. Es richtet sich sowohl an Praktiker als auch an Lehrende und Studierende.

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