Perceived Brand Localness

Name: Perceived Brand Localness
Brand: Springer Nature
SKU: 9783658287672
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Product Details

Brand

Springer Nature

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Part Number

GTIN

9783658287672

Condition

New

Product Description

Jrg Igelbrinks study provides the disclosure of a comprehensive explanation approach of the consumers purchase motivation and attitude towards local fashion brands. The structure equation model reveals six direct impacts on the consumers LFB attitude. The authors findings identify a new consumer typology presenting a model of four positive consumer-attitude-types such as the influencing Realign Performance Advocates. In the research field of consumer behaviour the new consumer typology illustrates both the consumer purchase motivation and derived local fashion brand positioning.

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