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Effiziente Krisenkommunikation transparent und authentisch

Effiziente Krisenkommunikation transparent und authentisch

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783658144203
Condition
New
Product Description

Dieses Buch beschreibt anhand konkreter Beispiele das Entstehen einer Krise, wie man ihr vorbeugen und wie man sie zum eigenen Vorteil nutzen kann. Die Autorinnen erlutern, wie man sich mit Krisenpotenzialen auseinandersetzt und sich darauf vorbereitet, im Fall einer Krise oder eines Shitstorms transparent und authentisch zu handeln. Praktische Checklisten sowie Tipps und Tricks unter Bercksichtigung der neuesten technologischen Mglichkeiten ergnzen das Buch.

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