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E-Commerce fr klein- und mittelstndische Unternehmen

E-Commerce fr klein- und mittelstndische Unternehmen

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783658144524
Condition
New
Product Description

In zehn Kapiteln vermittelt dieses Fachbuch den Weg zu einem erfolgreichen Onlineshop. Ausgehend von einem schlssigen Konzept, ber die Auswahl der Technologie und Fragen der Usability sowie rechtliche Aspekte und die praktische Umsetzung werden auch Themen wie Versandabwicklung oder Suchmaschinenoptimierung behandelt. Hierfr wird auf jeden Schritt umfassend eingegangen, um so ein tiefes Bewusstsein fr Anforderungen und notwendige Durchfhrungsschritte zu generieren. Der Autor stellt dabei den neuen Wachstumsmarkt E-Commerce vor.

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