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E-Commerce fr klein- und mittelstndische Unternehmen
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In zehn Kapiteln vermittelt dieses Fachbuch den Weg zu einem erfolgreichen Onlineshop. Ausgehend von einem schlssigen Konzept, ber die Auswahl der Technologie und Fragen der Usability sowie rechtliche Aspekte und die praktische Umsetzung werden auch Themen wie Versandabwicklung oder Suchmaschinenoptimierung behandelt. Hierfr wird auf jeden Schritt umfassend eingegangen, um so ein tiefes Bewusstsein fr Anforderungen und notwendige Durchfhrungsschritte zu generieren. Der Autor stellt dabei den neuen Wachstumsmarkt E-Commerce vor.
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