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Standardisierungsdynamiken im Fairen Handel
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Aus einer organisationssoziologischen Perspektive untersucht Nadine Arnold die bewegte Geschichte des Fairen Handels in der Schweiz (19732014) und die exemplarische Entwicklung der Fair Trade Standards hat sich die freiwillige Standardisierung doch zu einer zentralen Organisationsform unserer Gesellschaft entwickelt. Der graduelle Standardisierungsprozess hat dem Fairen Handel beeindruckende Wachstumsraten und eine hohe Popularitt beschert, doch zeigt die Autorin auch dessen unerwartete Konsequenzen auf, die von sozialwissenschaftlicher und gesellschaftspolitischer Relevanz sind.
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