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Product Details

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783662529850
Condition
New
Product Description

Dieses Marketingbungsbuch bietet Studierenden die Mglichkeit, sich mithilfe von anwendungsbezogenen Aufgaben gezielt auf Prfungen vorzubereiten und tiefer in das Thema einzusteigen. An jede Aufgabe schliet sich die Lsung an, so dass das Ergebnis der Bearbeitung unmittelbar berprft werden kann. Dozierende knnen auf die Inhalte zurckgreifen, um ihren Aufgabenfundus zu erweitern. Die Reihenfolge der Aufgaben ist auf die fnf Hauptkapitel des Lehrbuchs Marketing - Eine Einfhrung auf Grundlage von Case Studies abgestimmt. Es stellt somit eine ideale Ergnzung dar, lsst sich aber auch unabhngig vom Lehrbuch nutzen. Die zweite Auflage wurde um einige neue Aufgaben erweitert. Zudem wurden bereits bestehende Aufgaben aktualisiert.

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