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Creative Communities
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Dieses Buch betrachtet Creative Communities als eine spezielle Form des Crowdsourcings und zeigt, wie sie zur Untersttzung des Innovationsprozesses einerseits und zur Erhhung der Kundenbindung andererseits beitragen knnen. Durch die systematische Untersuchung bestehender Creative Communities werden Best-Practice-Anstze identifiziert und die Erfolgsfaktoren analysiert. Auch neue Erkenntnisse der Neurowissenschaften werden einbezogen und lassen interessante Anstze fr eine optimale Gestaltung von Creative Communities erkennen. Konkrete Handlungsempfehlungen aus der Praxis sowie zwei Case Studies sind insbesondere fr diejenigen Unternehmen interessant, die Creative Communities als Instrument zur Innovation und Kundenbindung einsetzen mchten.
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