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Technische Innovationen - Medieninnovationen?
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Der Band versammelt schlaglichtartig aktuelle Forschungs- und Lehrprojekte, die technische Innovationen in Journalismus, Corporate Media und strategischer Kommunikation aufgreifen. Die Beitrge liefern Erkenntnisse zu vernderten Anforderungen an den journalistischen Arbeitsalltag und die Ausbildung, stellen innovative Darstellungsformen und Formate vor, beleuchten Trends im Lokalfernsehen, Social- und Mobile-TV sowie Herausforderungen durch Content Marketing, Innovationskommunikation und interne Unternehmenskommunikation. Darber hinaus werden methodische Anstze fr neue Szenarien der Mediennutzung, etwa mobile Rezeptionssituationen, aufgezeigt.
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