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Abschied vom eindimensionalen Verbraucher
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Mit diesem Buch liegt der Leitband der von den Herausgeberinnen und Herausgebern begrndeten Reihe Kritische Verbraucherforschung vor, der zum Diskurs ber bisher weniger reflektierte Anstze aus verschiedenen disziplinren Perspektiven und abseits des Markt-Kauf-Paradigmas einldt. Die zunehmende Marktorientierung verndert unsere Gesellschaft: Sie macht erstens Menschen einseitig marktabhngig, fhrt zweitens aufgrund des konomischen Wachstumsparadigmas dazu, dass alle Lebensbereiche nach dieser Logik funktionieren, und scheint so drittens die Zerstrung unserer Lebensgrundlagen zu beschleunigen.
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