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Multiperspektivische Verbraucherforschung

Multiperspektivische Verbraucherforschung

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783658201999
Condition
New
Product Description

In diesem Buch werden Dimensionen, Anstze und Gegenstnde einer multiperspektivischen Verbraucherforschung vorgestellt. Neben theoretischen und interdisziplinren Zugngen werden auch Perspektiven aus der Praxis abgebildet. So wird ein Beitrag dazu geleistet, verschiedene Perspektiven in Dialog zu bringen und darauf aufbauend die multiplen Herausforderungen und Mglichkeiten, die Konsum fr Gesellschaft, Individuum und Unternehmen beinhaltet, besser verstehen zu knnen. Bisherige Anstze der Verbraucher- und Konsumforschung werden so um eine multidimensionale Perspektive erweitert.

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