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Professionelles Lead Management

Professionelles Lead Management

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783658152130
Condition
New
Product Description

Dieser realittsnahe Business-Roman beschreibt, wie Unternehmen systematisch ein strukturiertes und funktionierendes Lead Management aufbauen und damit neue Kunden gewinnen knnen. Die Hauptfigur in dieser Geschichte ist Helen, Marketingleiterin eines mittelstndischen Unternehmens, die dort ein professionelles Lead Management einfhren soll. Sie begibt sich auf eine agile Abenteuerreise mit Hhen und Tiefe, auf einen Weg voller administrativer Hindernisse, gedanklicher Blockaden und eingefahrener Strukturen - mit dem Ziel, alle Beteiligten erfolgreicher zu machen und den Umsatz signifikant zu steigern. Eine inspirierende Lektre fr Marketingverantwortliche mit zahlreichen direkt umsetzbaren Praxistipps verpackt in eine sympathische und persnliche Geschichte mit hohem Wiedererkennungswert. Aha-Erlebnisse garantiert!.

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