Copied Behavioral Budgeting
Behavioral Budgeting
Florian Wetjen entwickelt in diesem Buch unter Zuhilfenahme der Prospekt-Theorie ein Prinzipal-Agenten-Modell zur Analyse budgetinduzierter Anreizwirkungen. Er liefert damit Hinweise auf die optimale Hhe einer Budgetgre und den optimalen Partizipationsgrad bei der Budgeterstellung. Das Modell erklrt zudem die heterogenen Forschungsergebnisse der konomischen Modelltheorie und der empirischen betriebswirtschaftlichen und psychologischen Forschung.
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