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Seniorenwirtschaft
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Der Band skizziert Seniorenwirtschaft als einen vielfltigen Bereich des Wirtschaftens, der sich im Kern mit dem Management von Dienst- und Versorgungsleistungen befasst, die fr interessierte und bedrftige ltere Menschen und Hochbetagte am Markt angeboten und von ihnen in Anspruch genommen werden. Er fokussiert dabei die Bereiche soziale Dienstleistungen, Wohnen, Betreuung und insbesondere Pflege. Der Sammelband thematisiert die wachsenden Herausforderungen fr das Management und gibt einen Einblick in relevante Grundlagen, Konzepte und Methoden des Managements der genannten Bereiche der Seniorenwirtschaft. Im Zentrum steht dabei die Perspektive der verantwortlichen Fhrungskrfte.
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