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Die Moral der Mrkte
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Matthias Whle hinterfragt die traditionelle Wirtschaftsethik, die Ethik als ein Korrektiv der Wirtschaft behandelt. Im Mittelpunkt steht die Problematik von Unternehmen, die ethisch handeln wollen, in der Anwendung einer solchen Ethik aber entweder einen Grundwiderspruch zu den eigenen Geschftsinteressen sehen oder diese Ethik zu einem Marketing- und PR-Instrument instrumentalisieren. Die Ausprgungen dieses Handelns finden sich meist im Umfeld der Corporate Social Responsibility (CSR) und werden weder ethischen Mastben noch Zielen des guten Wirtschaftens gerecht. Die Untersuchung zeigt auf, wie sich dennoch eine auf konomischen Prinzipien aufgebaute Ethik formulieren lsst.
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