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Personalmarketing

Personalmarketing

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783658194895
Condition
New
Product Description

In den kommenden Jahren werden sozialwirtschaftliche Organisationen in wachsendem Mae mit anderen konomischen Sektoren sowie untereinander um engagiertes und gut qualifiziertes Personal als wichtigste Ressource konkurrieren. Freie wie ffentliche Trger, Einrichtungen und Dienste der Wohlfahrtspflege werden in Zukunft mehr denn je auf die Fhigkeit angewiesen sein, Personal zu akquirieren und zu binden. In dem Lehrbuch werden die Notwendigkeiten, Herausforderungen und Potenziale des Personalmarketings fr sozialwirtschaftliche Unternehmen und ffentliche Verwaltungen vorgestellt und nachvollziehbar erklrt. Kompakt und praxisnah zeigt der Autor Mglichkeiten zur Gewinnung von Mitarbeitenden auf und beschreibt, welche Instrumente und Methoden einer nachhaltigen Personalbindung genutzt werden knnen.

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