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Zeitungsverlage zu neuem Wachstum fhren

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Springer Nature
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9783658155681
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Dieses Buch erklrt, wie Zeitungshuser im medialen Konkurrenzkampf um Leser und Werbebudgets nachhaltig berleben knnen: mit Mut und radikalem Vereinfachungswillen. Der Autor fordert Zeitungsmacher auf, Print- und Online-Journalismus strikt zu trennen, die gedruckte Zeitung nur noch zwei- bis dreimal pro Woche erscheinen zu lassen und dabei konsequent auf inhaltliche Qualitt und Konsistenz zu setzen. Denn nur so knnen Zeitungsverlage ihre Versprechen wie Information, Einordnung, Hilfestellung, Recherche, Aufklrung, Interessenvertretung, Unterhaltung und Dienstleistung noch wirtschaftlich darstellen. Lesen Sie, auf welchen Analysen und wissenschaftlichen Erkenntnissen diese Handlungsempfehlungen basieren, wie Sie diese selber in die Praxis umsetzen knnen und am Ende zu stabilem Wachstum kommen.

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