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Vertrauen in politische Parteien

Vertrauen in politische Parteien

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783658155674
Condition
New
Product Description

Christian Wiencierz beschreibt einen neuen, interdisziplinren Ansatz, der die fr politische Parteien wahlentscheidende, immaterielle Ressource Vertrauen greifbar und operationalisierbar macht. Die reprsentative Befragung zeigt erstmals, dass Parteien mit ihrer Wahlwerbung Gesprche ber politische Sachverhalte unter Brgern forcieren knnen, welche wiederum den dargestellten Vertrauensprozess beeinflussen knnen. Parteien sollten gezielt versuchen positive Gesprche mit ihrer Wahlwerbung zu erzeugen, denn es besteht ein Zusammenhang zwischen der Konnotation der Gesprche und der Vertrauenswrdigkeit der Parteien. Letztere erweist sich wiederum als signifikanter Prdiktor fr die Wahlentscheidung der Brger.

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