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Medienwirkung trotz Erfahrung
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Product Details
Christine E. Meltzer testet in der vorliegenden Studie zum ersten Mal isoliert, ob Medien auch dann noch wirken knnen, wenn bereits persnliche Erfahrung vorliegt. Dazu konfrontierte die Autorin in einem experimentellen Design Besucher eines Ereignisses mit einem medialen Beitrag, der in Diskrepanz zu ihrer eigenen Wahrnehmung des Ereignisses stand. Es zeigte sich eine durchgngige Anpassung der auf persnlicher Erfahrung basierenden Bewertungen des Ereignisses an die mediale Darstellung. Medien wirken also nicht nur in den Bereichen, die sich der persnlichen Erfahrung entziehen, sondern sie entfalten auch dort Wirkung, wo bereits eigene Erfahrungen gemacht wurden.
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