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Die Bewertung humorvoll vergleichender und herabsetzender Werbung
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Christian Hbenthal entwickelt auf der Grundlage von rechts-, wirtschafts- und werbewissenschaftlichen Erkenntnissen ein Testschema, welches eine einheitliche Herangehensweise an die Bewertung humorvoller Werbung ermglicht und so die Rechtssicherheit fr Werbende deutlich erhhen kann. Das Ergebnis eines mglichen normativen Tests von Humor berprft der Autor an den bereits untersuchten Fllen der Rechtsprechung, die in der Vergangenheit hierzu sehr unterschiedlich und unberechenbar geurteilt hat.
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