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Der Zahnarzt in der Werbung

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Product Details

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783658156015
Condition
New
Product Description

Gerd Quaty rekonstruiert die Imagebildung von Zahnrzten in Deutschland von 1950 bis 2000 und zeigt darber hinaus Tendenzen bis in die Gegenwart auf. Die Entwicklung dieses Images wird anhand von visuellen und textlichen Kommunikationsmitteln in der Werbung aufgezeigt. Der Autor legt dar, welche Elemente zum Profil des Gottes in Wei gehren und wie sie dieses Bild prgen. Seine Arbeit ist nicht nur als fachwissenschaftlicher Beitrag zur Medienpdagogik und Kommunikationswissenschaft zu sehen, sondern auch als wichtige Grundlage fr die Kulturgeschichte des rztestandes und der Professionsgeschichte der Medizin in Deutschland seit dem Zweiten Weltkrieg.

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