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Halal aus Sicht der muslimischen Bevlkerung

Halal aus Sicht der muslimischen Bevlkerung

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783658305260
Condition
New
Product Description

Der globale Wachstumsmarkt Halal hat sich im sterreichischen Lebensmitteleinzelhandel noch nicht etablieren knnen. Dabei liegt in der Zunahme des Anteils der Muslime in der Bevlkerung auch enormes Marktpotenzial. Mit einem prfenden Blick auf das Einkaufsverhalten muslimischer Bevlkerungsgruppen, ihren Motiven, Werten und Einstellungen gegenber Halal findet diese qualitative Studie praxistaugliche Antworten auf die steigende Nachfrage nach halal-konformen Lebensmitteln.

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