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Natural Wines aus Kundensicht

Natural Wines aus Kundensicht

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783658228644
Condition
New
Product Description

Die Studie untersucht, wie Natural Wines-Konsumenten verschiedene Produkteigenschaften in Bezug auf die Natrlichkeit des Weines einstufen und wie hoch die Zahlungsbereitschaft fr diese zustzlichen Natrlichkeitsaspekte ist. Um dies zu erforschen, wenden die Autoren die traditionelle Conjoint-Analyse sowie das Preispremiumverfahren der Markenbewertung an. Die Ergebnisse zeigen, dass die biodynamische Anbauweise und Weine ohne Schwefelzusatz von den Konsumenten als die natrlichsten Produktattribute wahrgenommen werden und dass die Mehrpreisbereitschaft bei Weinen aus biodynamischem Anbau am hchsten ist.

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