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Der Status-Effekt

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Brand
Springer Nature
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N/A
Part Number
0
GTIN
9783658156916
Condition
New
Product Description

Isabella Reichert untersucht in ihrer Studie die Ursachen fr extreme Erfolgskonzentrationen im Literaturmarkt und synthetisiert den Erkenntnisstand der betriebswirtschaftlichen Ambidextrie-Forschung mit markt- und organisationssozilogischen Status-Theorien. Die Autorin greift auf eine vollstndige quantitative Abbildung des deutschen Marktes fr Qualittsliteratur zwischen 1995 und 2010 zurck und liefert Erklrungen fr den je nach Status stark unterschiedlichen Erfolg von Anbietern mit Exploration, also mit der Einfhrung von Neuheiten in den Markt. Die herausragenden Bestsellererfolge einiger weniger Verlage knnen durch Statussignale erklrt werden, welche sich aus feldspezifischen Bewertungsprozessen ergeben und Lesern, Kritikern und dem Handel als Qualittssignale dienen.

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