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Basiswissen Public Relations
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Ein betont praxisorientiertes Buch, das das Handwerk der Presse- und ffentlichkeitsarbeit beschreibt. Es konzentriert sich auf handfeste Informationen, wie man mit Medien bzw. der ffentlichkeit arbeiten kann. An geeigneter Stelle werden immer wieder kurze Beispiele bzw. Flle aus der Praxis zur Veranschaulichung herangezogen. Relevantes Hintergrundwissen wird vermittelt und insbesondere auf die Anforderungen der Journalisten eingegangen. Fr die sechste Auflage wurde der Band berarbeitet, aktualisiert und um Hinweise zum Umgang mit dem wichtigen Thema Social Media ergnzt.
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