Compare Prices | Create Shopping Lists with Price Drop Alerts | Set Coupons, Promo Codes & Sales Alerts | Get Access to Exclusive Deals and Much More... All in One Place | Read all about it here

Travel Marketing, Tourism Economics and the Airline Product

Travel Marketing, Tourism Economics and the Airline Product

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783319498485
Condition
New
Product Description

This book provides a comprehensive introduction to travel marketing, tourism economics and the airline product. At the same time, it provides an overview on the political, socio-economic, environmental and technological impacts of tourism and its related sectors. This publication covers both theory and practice in an engaging style, that will spark the readers curiosity. Yet, it presents tourism and airline issues in a concise, yet accessible manner. This will allow prospective tourism practitioners to critically analyze future situations, and to make appropriate decisions in their workplace environments. Moreover, the book prepares undergraduate students and aspiring managers alike with a thorough exposure to the latest industry developments. Dr. Camilleri provides tourism students and practitioners with a clear and comprehensive picture of the main institutions, operations and activities of the travel industry. Philip Kotler, S.C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University, Evanston/Chicago, IL, USA This book is the first of its kind to provide an insightful and well-structured application of travel and tourism marketing and economics to the airline industry. Student readers will find this systematic approach invaluable when placing aviation within the wider tourism context, drawing upon the disciplines of economics and marketing. Brian King, Professor of Tourism and Associate Dean, School of Hotel and Tourism Management, The Hong Kong Polytechnic University, Hong Kong The remarkable growth in international tourism over the last century has been directly influenced by technological, and operational innovations in the airlinesector which continue to define the nature, scale and direction of tourist flows and consequential tourism development. Key factors in this relationship between tourism and the airline sector are marketing and economics, both of which are fundamental to the success of tourism in general and airlines in particular, not least given the increasing significance of low-cost airline operations. Hence, uniquely drawing together these three themes, this book provides a valuable introduction to the marketing and economics of tourism with a specific focus on airline operations, and should be considered essential reading for future managers in the tourism sector. Richard Sharpley, Professor of Tourism, School of Management, University of Central Lancashire, UK The book's unique positioning in terms of the importance of and the relationships between tourism marketing, tourism economics and airline product willcreate a distinct niche for the book in the travel literature. C. Michael Hall, Professor of Tourism, Department of Management, Marketing and Entrepreneurship, University of Canterbury, Christchurch, New Zealand A very unique textbook that offers integrated lessons on marketing, economics, and airline services. College students of travel and tourism in many parts of the world will benefit from the author's thoughtful writing style of simplicity and clarity. Liping A. Cai, Professor and Director, Purdue Tourism & Hospitality Research Center, Purdue University, West Lafayette, IN, USA An interesting volume that provides a good coverage of airline transportation matters not always well considered in tourism books. Traditional strategic and operational issues, as well as the most recent developments and emerging trends are dealt with in a concise yet clear and rational way. Summaries, questions and topics for discussion in each chapter make it a useful basis for both taught courses or self-education. Rodolfo Baggio, Professor of Tourism and Social Dynamics, Bocconi University, Milan, Italy This is a very useful introductory book that summarises a wealth of knowledge in an accessible format. It explains the relation between marketing and economics, and applies it to the business of airline management as well as the tourism industry overall. Xavier Font, Professor of Sustainability Marketing, School of Hospitality and Tourism Management, University of Surrey, UK and Visiting Professor, Hospitality Academy, NHTV Breda, Netherlands This book addresses the key principles of tourism marketing, economics and the airline industry. It covers a wide range of theory at the same time as offering real-life case studies, and offers readers a comprehensive understanding of how these important industries work, and the underpinning.

Available Colors
Available Sizes
1 Offer Price Range: $79.99 - $79.99
BEST PRICE

Single Product Purchase

$79.99
@ Link.springer.com     BUY Now

Price Comparison

Seller Contact Seller List Price On Sale Shipping Best Promo Final Price Volume Discount Financing Availability Seller's Page
BEST PRICE
1 Product Purchase
@ Link.springer.com
Contact Store Call Store Contact Support
$79.99 $79.99

$79.99
See Site In stock Visit Store

Similar Products

Kognitive Aktivierung mit SimA-P

$79.99

Probability Measure on Groups VII

$44.99

OSCE Kompetenzorientiert Prfen in der Pflegeausbildung

$49.99

Soziologie der Neurosen

$59.99

Lineare Algebra

$69.95

The Lonely Ghost

$5.99

The Labour Market Under New Labour

$109.99

Disaster Risk Reduction for Resilience

$129.00

Transesophageal Echocardiography for Congenital Heart Disease

$159.00

Cytokines and Chemokines in Infectious Diseases Handbook

$169.99

Metallurgical Process Engineering

$169.00

Transcultural Aesthetics in the Plays of Gao Xingjian

$54.99

Beyond Classical Physics

$69.99

Marketing and Sales Automation

$99.99

Moving Millions

$84.99

Recent Trends in Electronics and Communication

$169.00

Parasiten des Menschen

$79.99

Diplomacy and Crisis Management in the Balkans

$39.99

Gamma-Ray Astronomy

$109.99

The Geophysics of Sea Ice

$109.99

Non-cooperative Stochastic Differential Game Theory of Generalized Markov Jump Linear Systems

$129.00

The Metaphysics of G. E. Moore

$109.99

Problem-based Behavioral Science and Psychiatry

$119.99

Biomedical Nanomaterials

$249.99

Business Research Projects for Students

$54.99

Digital Transformations in Nordic Higher Education

$59.99

Maternal Healthcare and Doulas in China

$54.99

Institutions, Equilibria and Efficiency

$169.99

Heterogeneous Information Network Analysis and Applications

$159.99

The Evolution of Popular Communication in Latin America

$119.99

Roll With It

$5.96

Kriminologische Diskussionstexte I

$34.99

Arbeitsanweisungen, Arbeitsablufe, Arbeitsuntersuchungen

$49.99

Origins: A Sustainable Concept in Education

$49.99

The Balanced Development Index for Europes OECD Countries, 19992017

$54.99

Hippocampal Microcircuits

$279.99

Tools to Aid Environmental Decision Making

$54.99

Arthropod Relationships

$169.00

Brainteaser fr Bewerbungsgesprche

$19.99

Untersuchungen ber die Produktion der Kohlensure im Ackerboden und ihre Diffusion in die Atmosphr

$59.99