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Tourism Entrepreneurship in Portugal and Spain

Tourism Entrepreneurship in Portugal and Spain

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783030892326
Condition
New
Product Description

This contributed volume introduces the innovative landscapes and business models used in tourism entrepreneurship initiatives of Portugal and Spain. It provides benchmarks for entrepreneurial initiatives covering tourism services, place-branded tourism, social networks, spiritual tourism, cross-border tourism initiatives, and tourism in low-density regions. It also provides guidelines for future strategic actions to foster rural and sustainable development in alternative tourism destinations, following the Iberian experience.

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