Tourism Entrepreneurship in Portugal and Spain

Name: Tourism Entrepreneurship in Portugal and Spain
Brand: Springer Nature
SKU: 9783030892326
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Product Details

Brand

Springer Nature

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Part Number

GTIN

9783030892326

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New

Product Description

This contributed volume introduces the innovative landscapes and business models used in tourism entrepreneurship initiatives of Portugal and Spain. It provides benchmarks for entrepreneurial initiatives covering tourism services, place-branded tourism, social networks, spiritual tourism, cross-border tourism initiatives, and tourism in low-density regions. It also provides guidelines for future strategic actions to foster rural and sustainable development in alternative tourism destinations, following the Iberian experience.

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