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Kandidaten und ihre Untersttzer im Online-Wahlkampf

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Brand
Springer Nature
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N/A
Part Number
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GTIN
9783658159252
Condition
New
Product Description

Anhand der Bundestagswahl 2013 untersucht Kay Hinz, wie Kandidaten und Brger im Online-Wahlkampf auf facebook und Twitter miteinander kommunizieren und wovon dies beeinflusst wird. Ziel ist es, herauszufinden, wovon Kandidaten in ihrem kommunikativen Handeln geleitet werden. Mit Befunden zu ber 600 Kandidaten bietet diese Studie erstmals strukturierte Daten ber deren Wahlkampfaktivitten zu einer Bundestagswahl im Web 2.0. Wie sie Untersttzer informieren, sich mit ihnen vernetzen, sie mobilisieren und zur Partizipation anregen, ist am ehesten von individuellen Charakteristika der Kandidaten geprgt. Einflsse von Faktoren der Partei und der Gesamtwhlerschaft spielen eine untergeordnete Rolle fr das Kommunikationsverhalten.

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